The sport badminton enjoys a market share of close to 650 cr in India which is completely Import reliant.
Transform Badminton is India’s first professional badminton brand that is going to create evolution of homegrown racquets being manufactured in India and exported globally. Made out of Military grade graphite, Transform racquets have the best weight to strength ratio which is at par if not better with the best racquets that are currently imported for playing in India.
Initiative promoted by VICKY Sports- ‘One of India’s top 3 sports brands having a mass appeal’ will be the first time India’s most successful Olympic Sports discipline will see an Indian Brand manufacturing world-class badminton racquets and other accessories at an affordable price compared to the competitors for the sports and fitness enthusiasts.
VICKY has been in the business of manufacturing high quality sports products since 1978 and have the expertise and understanding of manufacturing nuances and managing sales channels. Led by the promoter, Ram Malhotra, who was toying with the idea of launching his own badminton brand and after extensive research in technology, raw material procurement and developing attractive designs- Transform was given shape during the lockdown. Though the pandemic halted the pace of the work the brand has already started its operations and will be fully functional by the end of the year.
All Rackets manufactured by using the best quality military graphite; the nylon shuttles are at par with the best in the world and 100% made in India. One of the other major elements of the sport of Badminton is the “shoes” and they are also currently being developed in India though the raw materials are currently procured from abroad. Along with quality special emphasis has been given to designing the shoes and the apparels to draw catchy styles that the millennials prefer.
Transform has signed CWG medallist and Olympian, Chetan Anand who is not only been one of the top Indian shuttler but also been working at the grassroots and aims to identify and breed champions. Transform as a Brand aims to become the first “Aatmanirbhar Brand” in Badminton and empower the grassroot as well as all badminton players with world class badminton equipment at a competitive rate that is home grown