Paytm First Games ropes in Sachin Tendulkar as brand ambassador


MUMBAI: Paytm First Games, a subsidiary of the digital financial service platform Paytm, has signed cricketing legend Sachin Tendulkar as the brand ambassador for the platform, ahead of the 2020 edition of the Indian Premier League (IPL).

Paytm First Games (PFG) has also set aside Rs 300 crore to spend on marketing and promotions during the remaining six months of the current financial year, to grow its market share in the space currently dominated by Dream11.

The investments will also go towards growing the market for fantasy sports and other online gaming events during this financial year. Over the next six months, 200 plus live events would be featured on the platform including international and domestic cricket tournaments, soccer leagues and more.

“As India’s homegrown gaming platform, our vision is to get the sports fans closer to the action with fantasy sports,” said Sudhanshu Gupta, COO Paytm First Games. “With Sachin as a brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports which are about tactics, strategic planning and research.”

As its brand ambassador, Tendulkar will help PFG in creating awareness about the genre of fantasy sports in the country. Other than fantasy cricket, he will also help promote and generate excitement around all sports including kabaddi, football, and basketball.

“Cricket is an engaging sport, and we all tend to have opinions about the game – right from player selection to playing strategies. Paytm First Games will give fans the opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win,” Tendulkar said.

PFG offers over 50 games, where the most popular is fantasy sports. The platform currently engages with over 80 million users with the majority of them from smaller cities and towns.

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