Licious taps into IPL season with ‘Ready To Game’ campaign – ET BrandEquity


Aparshakti Khurana features in Licious’s ‘Ready To Game’ campaign

Meat products and seafood company, Licious has rolled out a new ‘Ready To Game’ campaign that taps into the cricket season to take the excitement a notch higher. It has roped in bollywood actor Aparshakti Khurana and Naveen Richard to feature in the ad films.

Khurana and Richard have both created a video as part of the Licious IPL campaign. While the first video from Khurana aims to create excitement among food and cricket lovers, Licious has launched its second video with Richard as part of their two-month long IPL campaign.

Read also: MarTech Asia 2020: Jaspreet Bindra’s tenets of digital transformationThe campaign is spread over fifty three days of the tournament across social media, including Facebook, Instagram, and YouTube.

Meghna Apparao, chief business officer, Licious said, “Our Ready To Game digital campaign urges cricket lovers to try the goodness of our ready-to-cook range as match day snacks. We are excited to partner with stimulating social media influencers like Aparshakti Khurana and Naveen Richard for this campaign. Both of them have a deep connection with cricket and food – the perfect match for this IPL season.”

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