Jeevansathi.com ropes in Debina-Gurmeet for ‘PerfectSathi’ campaign – ET BrandEquity

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Debina Bonnerjee and Gurmeet Choudhary in Jeevansathi.com’s latest brand campaign

Jeevansathi.com, the matrimonial site, has announced a new campaign titled – #PerfectSathi, to highlight the importance of compatibility while looking for the right life partner. The brand has associated with Gurmeet Choudhary and Debina Bonnerjee for the campaign.

Choudhary and Bonnerjee have embraced each other’s cultural differences and been each other’s support system through thick and thin in the course of their 9 year marriage. Their relationship is exactly the kind of unfaltering companionship that brand Jeevansathi stands for, and through the couple’s relationship stories, this digital campaign brings out the concept of an ideal jeevansathi, the company said in a press statement.

The brand believes the couple perfectly epitomises the title of #PerfectSathi due to their incredible on-screen and off-screen chemistry.

Watch the campaign film here:

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Sumeet Singh, chief marketing officer at Info Edge, said, “The couple fit well with our brand, and their nine year strong companionship represents the core values of our brand – trust and integrity. Marriage is less about the ceremony and functions, but more about finding the right life partner or ‘jeevansathi’. It is about understanding, compatibility and being able to sail through ups and downs together, and thus the #PerfectSathi campaign. We will see a flavour of all these emotions and qualities through the videos.”





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