‘India Rebounds’ as Hero Motocorp returns with revised ‘Hum Mein Hai Hero’ – ET BrandEquity

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‘India Rebounds’ as Hero Motocorp returns with revised ‘Hum Mein Hai Hero’

Hero Motocorp have returned with their revised version of ‘Hum Mein Hai Hero’ campaign, this time emphasising on the measures to be followed post the pandemic.

Created by L&K Saatchi & Saatchi, the new ad film features the anthem, re-composed and re-imagined by AR Rahman. The film shows Indians returning back to their normal lives, businesses opening their shutters and kids waiting to return to school while at the same time observing the necessary precautions like wearing masks when stepping out and having temperature checks before entering the office.

Read also: IPL sees significant jump in advertisements targeting female viewersThe ad is a new-age avatar of the original anthem and aims to inspire every Indian to summon the ‘Hero’ within them and move forward with confidence. The original ‘Hum Mein Hai Hero’ campaign was released on Independence Day in 2011 conveying the message to Indians that they can conquer every difficult situation.

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