HP underlines role of technology in new campaign – ET BrandEquity

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HP underlines role of technology in new campaign

HP has rolled out a campaign touching upon five key aspects of computing and communication in 2020 through a series of five films.

The brand has highlighted key product USPs to communicate how well-designed products can simplify one’s life and bail one out when he needs it the most. The campaign aims to amplify HP’s range of laptops.

The fall side to slow internet
The ad film highlights the disaster that awaits when the internet is wasted by one’s friends and it starts buffering during important tasks.





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