HP has rolled out a campaign touching upon five key aspects of computing and communication in 2020 through a series of five films.
The brand has highlighted key product USPs to communicate how well-designed products can simplify one’s life and bail one out when he needs it the most. The campaign aims to amplify HP’s range of laptops.
The fall side to slow internet
The ad film highlights the disaster that awaits when the internet is wasted by one’s friends and it starts buffering during important tasks.
Battery drain on a constantly connected system
This film shows a case of three friends watching a horror movie, only to realise that the laptop’s battery has run out.
The art of staying private
This video brings to life the taping of webcams to avoid a faux pas and shows how with the click of a button, webcams can be shut.
Gaming as a sought-after talent
Constant banter in most Indian homes is where parents think the youth is just whiling away life by gaming. Here, a gamer son responds to his mom’s call of duty with surprising results.
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When youth claim they are studying
This film features a video call between a boy claiming to study and his parents spills the beans, and the rest is history.