Through this campaign, FGII encourages everyone to take their mental health seriously and emphasises that one’s mental health is as important as physical health to be healthy inside out.
To create awareness about mental health, the brand has associated with 25 influencers including celebrities like Shilpa Shetty, Mandira Bedi, Sunil Chettri Yasmin Karachiwala, and Ranveer Allahabadia.
As a part of this campaign, FGII has released a series of videos that would focus on creating awareness around mental wellness and the Total Health Score. Watch the videos here:
Ruchika Varma, chief marketing officer, Future Generali India Insurance, said, “As a brand known for innovation and empathy, we want to spark healthy conversations around mental well being & start a movement to get Indians to take their mental health seriously. The starting point of this movement is to get people to understand that mental health is as important as physical health and give them quantifiable ways to measure it.”
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Amit Akali, managing partner and chief creative officer, creative head, What’s Your Problem (WYP) Worldwide, said, “All of us have this predisposition towards thinking of health as only being physical. We don’t even consider our mental health as being part of it. So, we went out to create something which could score someone’s total health and got some of India’s biggest, fittest looking, influencers to know their score. And share it with their followers to make the point. So, if you suddenly see Shilpa Shetty saying she’s not completely healthy, you’re bound to sit up and take notice.”