The global version of DAZN’s sports streaming platform will finally go live on December 1st, bringing international boxing to more than 200 countries and territories.
The intention had been to launch the service earlier this year but its plans delayed due to the Coronavirus-enforced suspension of sports worldwide, and the challenges this created for the company.
However, DAZN has used the additional time to test the platform. Beta users have been able to watch selected events on various devices, providing feedback ahead of the public launch. Several versions of the application have been made available, including PC, smartphone, tablet, Smart TV and games console.
The first event to be shown will be the lightweight contest between American Ryan Garcia and Great Britain’s 2020 Olympic gold medallist Luke Campbell. A week later, unified heavyweight champion of the world Anthony Joshua will defend his title against mandatory challenger Kubrat Pulev.
In order to maximize the potential audience across North America and Europe, the main events will begin at 7 p.m ET.
DAZN says the initial cost of a subscription will be £1.99 a less and it’s worth noting that some contests will not be available in some territories. For example, the Joshua fight will not be shown in the U.K. Subscribers will also have access to a catalog of on-demand content, original programming and classic fights.
“From the UK to Mexico to Australia, we’ve seen an encouraging level of interest in our key events since first launching in 2016,” said DAZN EVP Joseph Markowski. “We’re looking forward to introducing the DAZN platform around the world this December with an exciting schedule of fights.”
The launch of an international service fulfills a major ambition of DAZN, which has so far launched in nine countries – Austria, Brazil, Germany, Italy, Japan, Spain, Switzerland and the U.S.
It usually targets markets ripe for disruption, where attractive rights are available, and where broadband and mobile connectivity is sufficient to support its platform.
For example, in countries like Germany and Spain, it broadcasts a diet of football, rugby and motorsports, whereas it had used boxing to make inroads in the U.S. It is this investment in boxing that will form the basis for the first phase of its international expansion.
DAZN has contracts with various promotions, including Golden Boy Promotions, Matchroom Boxing USA and GGG Promotions. DAZN says more sports will be added to the international sport where appropriate.
DAZN is now one of the biggest grossing sports applications in the world and has completely changed the structure of its parent company. The Perform Group was renamed DAZN Group, with its consumer assets separated from its B2B divisions, such as wholesale video and Opta Stats. Perform Content merged with U.S. rival STATS last year.
Reports suggested that the venture was suffering from the effects of Covid-19, but recent rights wins in Germany coupled with internal restructurings – such as the £100 million sale of Goal.com – suggest the company has weathered any potential storm.